social media influencer

STYLE

8 of the best fashion TikTok accounts to follow now

These days we are looking to TikTok for fashion inspiration – here are eight of our favourite accounts…

By Edaein OConnell

Influencer parody influencer parodies

EDITORIAL

These influencer parodies are bringing me much-needed joy today

If you like to watch videos of comedians poking fun at social media influencers, you'll enjoy these seven…

By Grace McGettigan

paid per Instagram post

EDITORIAL

Petfluencers? The dogs and cats earning up to $30K for one Instagram post

It might be time to get your dog or cat a social media account. New research has found…

By Grace McGettigan

Instagram

EDITORIAL

Instagram: Why hiding ‘likes’ is a powerful move

We have all felt the feeling of pressure when it comes to Instagram 'likes' and have put more…

By Edaein OConnell

FASHION

Stores filled with what’s trending on social media: is this the future of shopping?

Have you ever double-tapped an outfit on Instagram and wished it would appear on the high street? The…

By Freya Drohan