TikTok

Hawk Tuah fame

AGENDA

What the Hawk Tuah girl tells us about viral fame

One Southern sweetheart is providing a masterclass on how to extend the shelf life of a viral soundbite,…

By Sarah Gill

misogynistic content TikTok

AGENDA

Young boys are being ‘bombarded’ with misogynistic content and I’m terrified for my kids

An alarming recent DCU study has shown that TikTok and YouTube are 'bombarding' boys and men with misogynistic…

By Dominique McMullan

cleaning hacks

SELF

5 TikTok cleaning hacks to keep your house spick and span

Anything that speeds up the cleaning process gets a big yes from us. TikTok may not be your…

By Sarah Finnan

moon compatibility

AGENDA

Have you heard of the ‘moon phase compatibility test’?

Separating the star-crossed lovers from the lunar-linked soulmates, TikTok’s latest relationship assessment zeroes in on the celestial qualities…

By Sarah Gill

Orange peel theory

SELF

The relationship Orange Peel Theory and how our standards have slipped below sea level

Wake up sweetie, a new relationship test just dropped. A 2024 iteration of ‘would you love me if…

By Sarah Gill

foundations and concealers

STYLE

The best foundations and concealers according to Irish beauty pros, experts and fans

From radiance givers to spot disguisers, Irish beauty experts and lovers share their go-to foundations and concealers.

By Holly O'Neill

Tube Girl

AGENDA, LIVING

The cost of cringe: Are we trading our social currency for internet cool points?

Does the Tube Girl trend represent yet another step towards an imminent digital dystopia, or does online virality…

By Sarah Gill

girl dinner

AGENDA

Girl maths, girl dinner, and the girl-ification of online trends

Where some argue that these trends are infantilising, misogynistic and downright patronising, others believe they constitute a reclamation…

By Sarah Gill

STYLE

Forget Hot Girl Summer, we’re so ready for Meg Ryan fall

Meg Ryan fall is one of TikTok's favourite trends and it's all the autumnal fashion inspiration you could…

By Sarah Finnan

life hacks

LIVING

Life Hacks: Three top TikTok tips to make your home smell incredible

We’re all trying to keep our homes smelling as fresh as possible, and these viral life hacks are…

By Sarah Gill

premium

BUSINESS, MONEY, ADVICE

TikTok ‘Finfluencers’ are changing the way Gen Z manage their money

‘Finfluencers’ are DIY finance influencers helping Gen Z boost their financial literacy. Is this growing cohort changing the…

By Amanda Cassidy

tiktok restaurants

LIVING

Five of Ireland’s best restaurants, based on their TikTokability

From a picturesque food truck in Galway to a gorgeous garden terrace in Cashel, here are five fan…

By Sarah Gill