TikTok trends

Hawk Tuah fame

AGENDA

What the Hawk Tuah girl tells us about viral fame

One Southern sweetheart is providing a masterclass on how to extend the shelf life of a viral soundbite,…

By Sarah Gill

cleaning hacks

SELF

5 TikTok cleaning hacks to keep your house spick and span

Anything that speeds up the cleaning process gets a big yes from us. TikTok may not be your…

By Sarah Finnan

moon compatibility

AGENDA

Have you heard of the ‘moon phase compatibility test’?

Separating the star-crossed lovers from the lunar-linked soulmates, TikTok’s latest relationship assessment zeroes in on the celestial qualities…

By Sarah Gill

Orange peel theory

SELF

The relationship Orange Peel Theory and how our standards have slipped below sea level

Wake up sweetie, a new relationship test just dropped. A 2024 iteration of ‘would you love me if…

By Sarah Gill

Tube Girl

AGENDA, LIVING

The cost of cringe: Are we trading our social currency for internet cool points?

Does the Tube Girl trend represent yet another step towards an imminent digital dystopia, or does online virality…

By Sarah Gill

STYLE

Forget Hot Girl Summer, we’re so ready for Meg Ryan fall

Meg Ryan fall is one of TikTok's favourite trends and it's all the autumnal fashion inspiration you could…

By Sarah Finnan

premium

BUSINESS, MONEY, ADVICE

TikTok ‘Finfluencers’ are changing the way Gen Z manage their money

‘Finfluencers’ are DIY finance influencers helping Gen Z boost their financial literacy. Is this growing cohort changing the…

By Amanda Cassidy

tiktok restaurants

LIVING

Five of Ireland’s best restaurants, based on their TikTokability

From a picturesque food truck in Galway to a gorgeous garden terrace in Cashel, here are five fan…

By Sarah Gill

STYLE

Flower chokers are the new celebrity favourite Y2k trend taking over

Kendall Jenner, Harry Styles, Matilda Djerf… even Norweigian stylist Janka Polliani – who recently launched her own NA-KD…

By Sarah Finnan

villain

AGENDA

According to the internet, 2022 should be our villain era — but what does that even mean?

If setting personal boundaries and protecting your energy makes you a bad guy, then so be it.Made up…

By Sarah Gill

LIVING

Francis Bourgeois: Trainspotter, Gucci model and close friend of Joe Jonas (apparently)

His wholesome train spotting videos even landed him a starring role in Gucci’s recent The North Face campaign.Most…

By Sarah Finnan

LIVING

These Irish travel videos will give your favourite Wes Anderson movie a run for its money

The Canadian photographer/filmmaker has won the internet over with his very Wes Anderson style TikToks. Everyone’s TikTok for you…

By Sarah Finnan